Case Study: GY3 – Fashion, Sales & Branding
Client Overview
Client Name: GY3
Industry: Fashion, Apparel & Lifestyle
Service Focus: Performance Marketing (PPC)
Objectives: Sales Growth & Brand Building
Target Location: India
GY3 is a fashion-focused D2C brand aiming to scale online sales while strengthening brand visibility in a highly competitive Indian fashion market. PPC was implemented as a core growth channel to drive immediate conversions and support long-term brand recall.
Business Challenge
The fashion PPC landscape in India is saturated with aggressive bidding from marketplaces and D2C brands. GY3 faced the following challenges:
- High competition and rising CPCs in fashion keywords
- Inconsistent ROAS from paid campaigns
- Overdependence on limited product-focused ads
- Low brand recall beyond performance-driven audiences
- Need to balance sales-driven campaigns with branding initiatives
PPC Objectives
The PPC strategy was designed to:
- Drive consistent online sales through paid channels
- Improve ROAS and cost efficiency
- Increase brand awareness and recall
- Scale campaigns without compromising profitability
- Support seasonal collections and promotions
PPC Strategy Implemented
- Rebuilt Google Ads account with clear funnel-based structure
- Separated campaigns into:
- Brand campaigns
- Category & product campaigns
- High-intent search campaigns
- Display & awareness campaigns
- Improved keyword grouping and match-type strategy
- Identified high-converting fashion and apparel keywords
- Focused on transactional and commercial-intent searches
- Added negative keywords to reduce wasted spend
- Optimized bidding strategy based on performance data
- Created multiple ad variations for A/B testing
- Highlighted USPs, pricing, offers, and collections
- Used strong CTA-driven ad copies for sales campaigns
- Designed branding creatives for awareness and remarketing
- Optimized Google Merchant Center product feed
- Improved product titles, descriptions, and images
- Implemented Shopping Ads for high-performing products
- Monitored SKU-level performance for budget allocation
- Implemented remarketing for:
- Website visitors
- Cart abandoners
- Past purchasers
- Used display and search remarketing to boost conversions
- Strengthened brand recall through repeated touchpoints
- Shifted budgets towards high-performing campaigns
- Paused low-ROAS keywords and creatives
- Optimized bids based on conversion data
- Scaled campaigns during sales and festive periods
Results Achieved
After PPC optimization and scaling, GY3 achieved:
- Improved ROAS across core campaigns
- Increased paid traffic with higher purchase intent
- Growth in online sales and revenue contribution
- Stronger brand visibility through awareness campaigns
- Better balance between performance and branding ads
(Exact revenue, ROAS, and conversion metrics can be added if required.)
Key PPC Wins
- PPC became a predictable sales channel
- Improved efficiency despite competitive CPCs
- Strong remarketing performance for repeat conversions
- Paid campaigns supported long-term brand building
Platforms & Tools Used
- Google Ads (Search, Display, Shopping)
- Google Merchant Center
- Google Analytics 4
- Google Tag Manager
- Meta Ads (for branding & remarketing)
Conclusion
For GY3, PPC was executed not just as a short-term sales tactic but as a sales + branding growth engine. By combining performance-driven campaigns with brand awareness strategies, GY3 achieved scalable revenue growth while strengthening its digital brand presence.