Transcon Triumph – Building Leads & Visibility Through Multi-Platform Campaigns
Overview
Transcon Triumph, a premium residential development, aimed to strengthen its digital footprint by generating high-quality leads, increasing brand awareness, and engaging potential buyers through a targeted multi-platform approach.
Observation
- The brand needed to drive qualified buyer interest in a competitive real estate market.
- Building trust and visibility among high-intent users was crucial.
- A mix of platforms was essential to balance awareness with lead acquisition.
Solution
A robust, multi-channel strategy was implemented to align with different stages of the funnel:
Designed to capture interest across search and social, targeting users actively researching or interested in real estate projects.
High-impact videos were created to tell the project’s story, amplify brand presence, and visually communicate the project’s premium lifestyle offering.
Focused on community interaction and content sharing to boost social reach and build an engaged follower base.
Result
146
Meta leads
143
Google Leads
300K+
Views reflecting strong content relevance
64.08%
VTR indicating high
viewer retention
51K+
Interactions showing
higher reach
The Transcon Triumph campaign effectively integrated lead generation, awareness, and engagement strategies across Google, Meta, and YouTube. Meta proved highly cost-efficient for leads and engagement, while YouTube delivered exceptional view-through performance, reinforcing brand presence. This full-funnel approach not only increased visibility but also brought in qualified prospects, setting a strong precedent for future real estate digital campaigns.