Khyber Cement – Cementing Regional Awareness Through Digital Visibility
Overview
Khyber Cement, a trusted brand in the construction sector, aimed to strengthen brand visibility in Jammu & Kashmir and North India. With a focus on reaching a highly relevant audience, the campaign was designed to maximize exposure through large-scale digital placements and impactful video storytelling.
Objective
- Primary Goal: Increase brand visibility in core regional markets
- Drive awareness through strategic, high-impression campaigns
- Leverage emotionally resonant content to connect with the audience
Solution
A platform-specific content strategy was implemented, powered by two high-performance TVC campaigns:
- Meta (Facebook & Instagram): For broad regional reach, engagement, and storytelling
- YouTube: For scalable video views and deeper content consumption
- "Dil Se Banao" TVC - Aimed to build emotional connection
- "Sab Set Rahega" TVC - Highlighted product reliability with relatable messaging
Results
13.9M+
Impressions
9M+
Total Video Views
2.7M+
Total Views
Up to 1 min 37 sec
Average Watch Time
8M+
Total Unique Reach
16.8M+
Total Impressions
6.2M+
Total Video Views
74K+
Engagements Across Platforms
Campaign
- Reach: 3.5M+ unique accounts
- Impressions: 6.3M+
- Video Views: 1.8M+ (5.9M video plays)
- Engagements: 15K+
- Reach: 905K+
- Impressions: 1.1M+
- Video Views: 1M+
- Engagements: 34K+
YouTube
- Impressions: 2.2M+
- Video Views: 1.2M+
- Avg. Watch Time: 1 min 37 sec
- Reach: 2.6M+ unique accounts
- Impressions: 8.1M+
- Video Views: 2M+ (7.4M video plays)
- Engagements: 19K+
- Reach: 987K+
- Impressions: 1.3M+
- Video Views: 1.2M+
- Engagements: 5.8K+
YouTube
- Impressions: 2.7M+
- Video Views: 1.5M+
- Avg. Watch Time: 29 sec
The Khyber Cement campaign successfully established strong regional recall through emotionally resonant storytelling and a powerful digital presence. Facebook and Instagram delivered broad visibility and user engagement, while YouTube drove deep brand immersion with high-quality views and retention. The results validated Khyber’s creative direction and digital investment, building a solid foundation for sustained regional impact and future brand expansion.