Hyundai Elite i20 Lead Generation Campaign

Hyundai aimed to drive high-quality leads for its popular Elite i20 model using focused digital advertising. The campaign was designed to tap into the growing online audience interested in premium hatchbacks and convert their interest into actionable sales inquiries.

• Generate quality leads for the Hyundai Elite i20 through targeted digital advertising.
• Increase visibility and engagement among potential car buyers who are actively considering a new vehicle purchase.
• Build a strong pipeline of interested prospects to support Hyundai’s sales funnel.

• Utilized Meta’s advertising platforms, including Facebook and Instagram, to maximize reach among the relevant demographic.
• Created targeted ad creatives highlighting the Elite i20’s key features and benefits to attract potential buyers.
• Employed precise audience segmentation based on interests, behaviors, and location to ensure ads reached users most likely to convert.
• Optimized lead forms and call-to-action buttons to streamline the user journey from ad view to lead submission, reducing friction and maximizing conversion rates.

The Hyundai Elite i20 lead generation campaign effectively combined strategic targeting and engaging creatives to capture potential buyers’ interest. Leveraging Meta’s platforms, Hyundai was able to build a substantial pool of qualified leads, laying the foundation for increased showroom visits and sales conversions. This campaign underscores the power of well-executed digital marketing in driving automotive lead generation in a competitive market.