PPC campaign management refers to the end-to-end process of planning, launching, monitoring, optimizing, and scaling paid campaigns (especially on Google Ads, Bing, Display/Video). Without expert management, your ad spend might be wasted on irrelevant clicks, poor creatives, or wrong targeting. As your PPC experts, we structure campaigns for efficient performance, track metrics, and adjust strategies to ensure real business results.
You’ll see initial results (impressions, clicks) almost immediately after launch. However, meaningful outcomes like stable conversions, lower CPA, good ROAS usually take 2-4 weeks of data gathering and optimization. For some verticals, more time may be needed to test creatives, keywords, etc.
Here are features to look for:
- Google certification(s) / partner status
- Case studies relevant to your industry & location
- Transparent reporting & clear metrics (CPC, CPA, ROAS)
- Experience in ppc campaign optimization
- Good communication, ability to adjust quickly
We assess your business goals (leads, sales, brand awareness), industry competition, keyword costs, conversion rate expectations, and profit margins. From there, we recommend a realistic monthly budget. For bidding, depending on data & campaign maturity, we may use manual, enhanced cost-per-click, target CPA or target ROAS bidding.
- Pay for: Keywords aligned with intent (for example, “buy shoes online”, “best accounting software” etc.), long tail keywords, local keywords if relevant, branded vs. non-branded.
- Avoid or negative list: Irrelevant match types (broad where it doesn’t help), generic queries with low conversion intent (“download free”, “info about”) if they eat budget, competitor brand names if not beneficial.
- Not using negative keywords
- Allowing ad fatigue (keeping same ads too long)
- Poor landing page experience (slow load, irrelevant content)
- Not aligning ad copy with the landing page message
- Overbidding without monitoring return
- Failing to track conversions properly
We focus on metrics such as:
- Cost Per Click (CPC)
- Click-Through Rate (CTR)
- Cost Per Acquisition (CPA)
- Conversion Rate (CVR)
- Return On Ad Spend (ROAS)
- Quality Score
- Impression Share
We use dashboards & regular reports so you can see transparency in results and understand what's working, what's not.
PPC isn’t “cheap” but when done right, it pays off. Costs vary by industry, keyword competitiveness, geography, and your goals. Small businesses may start with modest budgets (₹30,000-₹60,000/month), while larger brands investing in multiple channels may spend significantly more. What matters is ROI. A well-managed campaign often pays for itself many times over.
Absolutely. Local businesses can see excellent results when targeting “near me” keywords, geo-targeted ads, mobile audiences, etc. Being a google ads near me or google ads agency in mumbai means we understand these local levers.
We believe in continuous improvement. Our services aren’t limited to setup — ppc campaign optimization is built into every package: analysing performance, refining based on data, scaling what works, cutting what doesn’t.