Driving Quality Leads for JK Shah Classes Through Digital Advertising
Overview
JK Shah Classes is a renowned name in India’s education landscape, with over four decades of experience coaching aspirants for professional courses such as CA, CS, CMA, and CFA. With centers across major cities like Mumbai, Ahmedabad, and Delhi, the brand has built a legacy of academic excellence and trust. However, in today’s digitally driven education space, JK Shah Classes sought to strengthen its digital presence by generating high-quality leads through online channels.
Observation
While JK Shah Classes had a strong offline reputation, their digital outreach presented three key challenges:
- Ensuring their advertising efforts reached the right audience actively searching for relevant courses.
- Generating not just a high volume of leads, but ensuring lead quality and potential for conversion.
- Improving the return on ad spend through better conversion from impressions to actual inquiries.
Solution
To meet these challenges, a strategic digital advertising campaign was launched across Meta (Facebook and Instagram) and Google. Key focus areas included:
On Meta, we used detailed segmentation based on demographics, interests, and behaviors, along with lookalike audiences to replicate high-intent users. On Google, keyword-focused ad groups were created to reach users actively searching for specific courses.
On Meta, image and video ads showcased faculty credentials, student success stories, and course benefits, paired with clear CTAs. On Google, we crafted sharp, persuasive text ads highlighting USPs and linking to dedicated course pages.
Custom landing pages were designed for each campaign, ensuring fast load times, mobile responsiveness, and clear lead capture forms to boost conversions.
Continuous A/B testing was conducted on creatives, ad copies, and targeting parameters. Budgets were dynamically adjusted based on performance data to maximize lead quality and ROI.
Result
The digital strategy led to significant improvements in both lead quantity and quality:
4M+
Impressions
1.7M+
unique user reach
1500+
Leads generated
during campaign
80%
Marked as high
quality leads
This case study demonstrates how a well-executed digital advertising campaign can transform brand visibility into tangible business growth. For JK Shah Classes, the result was not just a spike in inquiries—but a pipeline filled with students truly interested in their programs.