EBCO – Forging Digital Success with Integrated Campaigns
Overview
EBCO, a leading Indian brand since 1963, offers a vast range of innovative hardware fittings across furniture, kitchen systems, architectural hardware, office ergonomics, and lighting solutions. Known for its quality and engineering excellence, the brand sought to scale its digital presence and drive measurable growth across awareness, traffic, and conversions.
Observation
- Despite strong offline presence, EBCO's online visibility was limited.
- Product awareness across categories was not optimized on digital platforms.
- There was untapped potential in reaching intent-driven customers online.
- A full-funnel approach was necessary, from brand recall to conversion.
Solution
A full-funnel digital strategy was deployed across Google and Facebook with a clear segmentation by campaign objective:
Focused on impressions using Google Display Network and Facebook Reach Ads to build top-of-mind brand awareness.
Optimized for clicks to drive users to product/category pages using persuasive ad creatives and strong CTAs.
Google Search campaigns were structured around high-intent queries, coupled with strategic remarketing to recover drop-offs and abandoned carts.
Re-engaged past website visitors through custom audience segments and dynamic product ads to drive return visits and conversions.
Performance data was constantly reviewed to refine audience targeting, bids, and creatives.
Result
12M+
Impressions
100K+
Website Clicks
2.34x
ROAS Achieved
The campaigns laid a solid foundation for future digital scale-ups, with measurable performance across all funnel stages.
Through a well-structured digital strategy, EBCO successfully transformed its online footprint. The integration of Google and Facebook campaigns helped boost brand visibility, increase website traffic, and drive profitable conversions. With a validated digital roadmap in place, EBCO is well-positioned for continued growth in the competitive home improvement and hardware space.