Hyundai – “Pledge To Be Safe” Awareness Campaign
Overview
In the context of the COVID-19 pandemic, Hyundai extended its “Pledge To Be Safe” initiative to emphasize the critical importance of maintaining safe physical distance. The campaign aimed to raise awareness around COVID-safe behaviors, while reinforcing Hyundai’s commitment to public health and safety.
Objective
- Drive maximum video views to increase awareness around Hyundai’s safety pledge initiative.
- Achieve broad and consistent visibility across Meta platforms to reinforce Hyundai’s brand as a safety-conscious automaker.
Solution
Created impactful videos demonstrating safe distancing practices integrated within Hyundai’s existing safety pledge framework, ensuring relevance and emotional resonance.
Deployed campaigns on Meta to reach a diverse and large audience beyond just automotive consumers, amplifying the public service message.
Focused campaign optimization on maximizing video views, capitalizing on video’s engagement power to convey detailed health guidance.
Maintained steady, high-frequency impressions to reinforce awareness and ensure the message remained top-of-mind.
Results
34.6M+
Users Reached
69M+
Impressions
15.2M+
Video Views
22.03%
View Rate
44%
Watched showing
high engagement
2
Avg. frequency
effective, not repetitive
The campaign successfully amplified Hyundai’s safety message, balancing wide reach and meaningful engagement. By efficiently using Meta’s platforms, Hyundai established strong awareness and promoted its safety pledge effectively, strengthening brand perception among a large audience.