MY BID – Driving Registrations Through Multi-Platform Digital Campaigns
Overview
MY BID is a digital-first e-commerce platform that combines the utility of an online store, auction site, marketplace, and social shopping experience. Built to provide users with diverse purchase options, including bidding in auctions, MY BID aims to create a dynamic and engaging shopping environment.
Despite its unique offering, the brand faced a critical challenge: increasing the number of registered users. While traffic to the platform existed, conversions from visits to actual sign-ups were low. The need was clear, design a digital strategy that could attract, engage, and convert users across multiple touchpoints.
Observation
MY BID’s registration bottleneck revealed several key insights:
- High traffic didn’t always result in high registrations, indicating a disconnect between visit intent and platform action.
- Platform value needed to be better communicated at all stages—from awareness to conversion.
- Each platform offered unique strengths, and success depended on leveraging them correctly across the marketing funnel.
Solution
To address these insights, a full-funnel digital campaign strategy was launched with the objective of increasing user registrations across Meta (Facebook & Instagram) and Google (Search, Display, Programmatic). The campaigns were segmented into tactical objectives:
Driving users directly to the registration page.
Boosting interaction to build familiarity and interest.
Building credibility and encouraging further exploration.
Delivering quick, high-impact messages to prompt immediate action.
Platform Strategy
Chosen for its ability to deliver engaging content and encourage real-time interaction, particularly among mobile-first users.
Used for intent-led targeting (Search) and broad awareness-building (Display & Programmatic).
Result
The campaigns delivered strong results, with performance varying by platform and objective:
1,880
Successful Registrations
7.2%
Success Rate
6,680
Mobile Verifications
1,361
Registrations from
mobile-first users
21,563
Clicks
164
Successful Registrations
61,290
Instagram engagements
26,986
Facebook interactions
21,803
Impressions
789
New likes boosting
credibility and reach
MY BID’s multi-platform digital marketing strategy successfully tackled the core challenge of increasing user registrations. The blend of awareness, engagement, and performance marketing ensured strong results across both Meta and Google.
Google Search proved the most efficient at delivering qualified leads, while Instagram drove impressive mobile engagement and conversions. Facebook played a supporting role in traffic and community building, and Display campaigns lifted brand awareness.
This integrated campaign not only delivered over 3,400 successful registrations but also laid a strong foundation for MY BID’s ongoing digital growth. The case stands as a testament to how a tailored, data-driven marketing approach can turn platform challenges into growth opportunities.