Shiamak One Year Program – Stepping Up Digital Engagement for Aspiring Dancers

The Shiamak One Year Program is a professional dance training initiative crafted for passionate dancers aged 15–28. Led by Shiamak Davar’s renowned faculty, the program offers intensive training, performance exposure, and career-building opportunities across diverse dance styles.

Despite its strong reputation, the challenge was clear: reach high-intent dance aspirants and convert interest into enrollments through a focused digital approach.

• The existing reputation wasn’t translating into digital conversions.
• The target audience was mobile-savvy but had a low attention span.
• Minimizing friction in lead capture would be key to higher conversions.
• Each platform needed to be used for its specific strength intent, reach, or ease.

A multi-platform strategy was executed to generate quality leads and boost program awareness using:

The integrated digital campaign for the Shiamak One Year Program delivered high-quality leads and expanded reach across the right audience. With Instant Forms driving conversions, Google Search capturing intent, and PMAX building awareness, the strategy effectively supported both enrollment and long-term brand positioning in the professional dance education space.