Creator partnerships that move SKUs, not just reach.
Indian consumers trust people more than brands. A creator they follow recommending a product converts at multiples of what a banner ad can achieve — because the recommendation arrives wrapped in trust, context and lifestyle relevance. That's why influencer marketing has grown into a ₹3,000+ crore industry in India and continues compounding year over year.
How we earn your confidence
Four signals that show how we demonstrate Experience, Expertise, Authoritativeness and Trustworthiness on this service — visible to both your team and the search engines that rank us.
500+ creator campaigns executed
Active campaigns with nano, micro, macro and celebrity creators across 12+ verticals — every campaign tracked end to end.
Creator vetting framework
Every creator screened for audience authenticity, engagement quality and brand-fit before contract — using HypeAuditor & Modash.
Direct creator network
Trusted relationships with 2,500+ vetted Indian creators — direct rate cards, no middlemen markup, faster turnaround.
ASCI disclosure compliance
Every campaign briefed and audited for ASCI guideline compliance — protecting your brand from regulatory risk on day one.
We don't sell follower counts. We build creator partnerships that work as paid-media-grade conversion channels — measured in code redemptions, branded search lift and AOV, not just reach screenshots.
From brief to attributed revenue — every campaign.
Five disciplines we run in lockstep so creator spend behaves like media spend — measurable, repeatable, and worth scaling.
Brief & campaign objectives
Every engagement starts with a campaign brief locked to clear objectives, KPIs and creator-fit criteria — reach, conversion, branded-search lift or category education. We define what success looks like before a single creator is approached, so reporting later has something honest to ladder back to.
Creator shortlisting & vetting
Shortlists drawn from our vetted database with engagement and audience authenticity reports (HypeAuditor, Modash) plus manual checks on comment quality, follower growth pattern and audience demographics. Creators failing these checks are removed regardless of follower count.
Negotiation, contracting & usage rights
Direct rate-card negotiation, deliverable scope locking and usage rights agreed upfront — including 30-90 day organic reposting and paid-amplification rights priced separately. No hidden middleman markup, no post-campaign surprises about ad usage.
Creator brief, ASCI disclosure & content review
Every creator gets a brief with explicit ASCI disclosure requirements, talking points and brand-safety guardrails. Content moves through approval cycles and revision management before posting — we never let creators publish on autopilot.
Posting coordination & ROI reporting
Coordinated posting windows, hashtag and tag verification, UTM-tagged link tracking, real-time performance monitoring and a post-campaign analytics report covering reach, engagement, link CTR, code redemptions and CPE / CPA versus paid-media benchmarks.
Four tiers. Four very different jobs.
Different campaign objectives need different creator tiers. We match the tier to the outcome instead of chasing follower counts.
Nano (1K-10K)
Highest engagement rates, deepest community trust and lowest cost per collaboration. Ideal for hyperlocal launches, niche categories and authentic word-of-mouth at scale.
Micro (10K-100K)
The workhorse tier — strong engagement, defined niche audiences and proven conversion ability. Best for product launches, category education and performance-driven campaigns.
Macro (100K-1M)
Significant reach, polished content and broader awareness drive. Suited to brand storytelling, category awareness and amplifying campaigns alongside paid media.
Celebrity (1M+)
Mass-market awareness, news-worthy launches and category-defining moments. We negotiate fair rate cards, manage usage rights and ensure deliverables are met — 8-12 week lead times.
Formats that actually convert in 2026.
Every format below is something we plan, brief and review in-house — selected because the platforms reward it and the conversion data backs it.
Instagram Reels
Short-form vertical video built for discovery — hook-tested, captioned, optimised for the algorithm that still drives the most Indian impressions.
YouTube long-form
10-15 minute integrations and dedicated reviews — the highest-intent surface for considered purchase categories like tech, finance and edtech.
Instagram Stories
Polls, link stickers, AMAs and swipe-up conversion — the 24-hour window that drives the bulk of trackable code redemptions.
Instagram in-feed posts
Carousels, static demos and product unboxings that earn saves and shares — both strong ranking signals for the next collaboration.
LinkedIn creator posts
B2B thought-leader content from founder-creators and category experts — the format that brings procurement and enterprise leads to your inbox.
Regional language platforms
Moj, ShareChat, Josh and regional YouTube creators for Tier-2 and Tier-3 audiences — the fastest-growing creator economy in the country.
Reach is flattering. Redemptions are revenue.
Six metrics we track every campaign so creator spend ladders back to business outcomes — not vanity reach screenshots.
Verified reach & impressions
Pulled from Instagram and YouTube native insights — no inflated screenshots, no third-party guesses.
Engagement vs tier benchmark
Engagement rate scored against creator-tier averages so you can tell a 5% post from a 1% post that just had a big audience.
Link CTR via UTMs
UTM-tagged trackable URLs across every creator — clean attribution into GA4 by creator, post and content format.
Discount-code redemption
Unique creator codes for direct sales attribution — the cleanest line between a piece of content and a paid order.
Branded-search lift
Tracked in Search Console after the campaign — the strongest signal that creators moved share-of-mind, not just feeds.
CPE / CPA vs paid media
Cost per engagement and cost per acquisition benchmarked against your paid-media baselines — so we can scale what works.
Where creator marketing moves the number.
Categories we've shipped enough work in to know which tier, format and platform actually drive trackable revenue.
What you get that most agencies skip.
Most influencer marketing agencies in India operate as creator-database middlemen — adding markup without adding strategic value. We operate as a full-service partner, with rigour around vetting, contracting and measurement that protects brand reputation and budget alike.
Direct creator relationships — no opaque middleman markup on rate cards.
Rigorous creator vetting using HypeAuditor, Modash and manual engagement review.
ASCI disclosure compliance baked into every brief and audited post-publication.
Usage rights negotiated upfront — 30-90 day organic reposting plus paid scope.
Performance reporting tied to deliverables, engagement and downstream conversion.
Crisis & complaint playbook if a creator collaboration runs into trouble.
Senior-led account management — no junior-only execution on your campaign.
No long lock-in retainers — brands stay because of results, not paperwork.
Questions teams ask before they brief a creator.
Ready to launch a creator campaign that moves the number?
Book a free 30-minute consult — we'll scope creators, tiers and a measurable campaign plan within 48 hours.